The market area of Gulmarg provides loads of tiny shops with nicely stacked goods at every nook. From breakfast cereal to detergent and from fruit vendors to vegetable vendors, everything is available. Limited gear rentals are available from the two ski shops in Gulmarg. The bigger range of powder skis is available from Gulmarg ski shop in the marketplace. The Kashmir Alpine ski shop near Hotel Highland park has a smaller range of skis and gears.

There are no departmental stores in Kashmir. Therefore, family-run shops which deal in items that are handmade and local in origin.  Items which you could buy include jewellery and pashminas. You can also buy walnut made from local timber, hand-made clothing made of materials from fur, linen, wool and cotton. Beautiful items for your house such as pillowcases, sheets, rugs and tablecloths are available in abundance. You can also ask these shops to parcel the larger items such as rugs to your home.