The biggest cultural attraction of the region is without any doubt the three month long Rann Utsav. The Festival starts during the winters (Usually in the month of December) in the Great Rann of Kutch and has the sole purpose of showcasing the rich cultural and artistic heritage of the Kutch and Gujarat. There are live performances, exhibitions-cum-sale of handicrafts and expeditions, which are organized for the large number of tourists who visit the Festival. The area is also famous for the Handicrafts, especially embroidered cloth.