The population is predominantly Muslim and speaks the Koshur or Kashmiri language. People in Sonmarg also speak and understand Hindi and rudimentary English. Besides Muslims, there are Hindus in the region who are called the Kashmiri Pundits. The women dress in colourful garments and attractive jewellery. The culture is influenced by the central Asian and Persian cultures. This in turn gives rise to a lot of cultural events and festivals and has a wide impact in the music and art in the region.

Visit the Art Today Galler Tiling Art Gallery and Sahib Singh Gallery among others that are located nearby to Sonmarg.