The people living in Kollam are characterized by the simplicity in their lifestyle. Education is also taken very seriously by the people of Kollam It has always been their endeavour to advance their culture by transferring it to the next generation. The city has an amazing rate of literacy which is 100%. The native people who are generally very religious are also highly proud of their own culture and heritage. Kannikkar is the chief tribal group who has a great liking for dance and music in their own dialect.